OUR CHARGE: DEFINE THE FUTURE OF MOBILE VIDEO, AND STAKE VERIZON’S CLAIM IN IT
Verizon — known for the value, reliability and ubiquity of their wireless network — risked being perceived as a “dumb pipe” utility.
To combat this, they positioned themselves via R&D and acquisitions as a media and advertising company.
But they had not yet developed
"We do not want to be a dumb pipe. We want to be a platform and a services company. Our lead in mobile lets us take advantage of that.”
Marni Walden, former President of New Business + Innovation
RESEARCH
We conducted extensive mixed-methods research, including focus groups, immersion,
SYNTHESIS
Connection and expression are fundamental human needs that video satisfies more thoroughly than any other medium It effortlessly evokes emotion It creates immediacy and intimacy It collapses time and space
INSIGHTS & IDEATION
Go90 is all the best video content made social
CONCEPTS & PROTOTYPES
RESULTS